Paul C.P. McIlhenny, chief executive and chairman of the board of the McIlhenny Co. that makes the trademarked line of Tabasco hot pepper sauces sold the world over, has died. He was 68.

The company, based on south Louisiana’s Avery Island, said in a statement that McIlhenny had died Saturday. The statement, released Sunday, credited McIlhenny’s leadership with introducing several new varieties of hot sauces sold under the Tabasco brand and with greatly expanding their global reach.

McIlhenny was a member of a storied clan whose 145-year-old company has been producing the original world-famous Tabasco sauce for several generations, since shortly after the Civil War. The statement said McIlhenny joined the company in 1967 and directly oversaw production and quality of all products sold under the brand for 13 years.

“All of McIlhenny Company and the McIlhenny and Avery families are deeply saddened by this news,” said Tony Simmons, president of McIlhenny Company and a McIlhenny family member, in the company’s statement.

He added: “We will clearly miss Paul’s devoted leadership but will more sorely feel the loss of his acumen, his charm and his irrepressible sense of humor.”

The company said McIlhenny, at the time of his death, was also a company director. He was a sixth-generation member of the family to live on Avery Island and among the fourth generation to produce the Tabasco brand sauce on Avery Island, where patriarch Edmund McIlhenny had founded the company in 1868.

Born March 19, 1944, he grew up in New Orleans and spent much of his childhood moving between New Orleans and the family compound on Avery Island.

Reports noted he also had been an impassioned board member of America’s Wetland Foundation because of his longtime interest in preserving south Louisiana coastlines crumbling under the onslaught of decades of erosion.

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