The Elmer Candy Corporation in Ponchatoula is busy producing its popular Easter Egg candies
When children in the area wake up Easter Sunday to see what the Easter Bunny brought them, chances are they'll find gold brick, heavenly hash and pecan eggs made by Elmer's in their baskets.
Elmer Candy Corporation Chief Rob Nelson tells 99.5FM, "Our top items are the heavenly hash eggs, which this year is the 90th anniversary of heavenly hash, our gold brick eggs and our pecan eggs."
Nelson says they sell about as many gold brick eggs as they do heavenly hash eggs each year, and they sell lots of them. Millions of them.
"This year we'll probably produce between 14 and 15 million Easter eggs."
To produce that much candy at the company's Ponchatoula facility requires a workforce of between 285 to 300 employees; but Easter is not the busiest time of the year for Elmer's, as many people think. The busiest time is around Valentine's Day, which requires the hiring of additional workers to meet the production demand.
Nelson says sales of Easter candy make up only about 10 percent of their total business, but it's concentrated in the Gulf South, where Easter is a huge tradition, which accounts for the popularity of their gold brick and heavenly hash eggs.
"The candy has been part of people's lives for such a long time, and it has that name power. It stays part of people's traditions," Nelson said.
Photo: Elmer Candy Co.