Enter the mind of a lyricist" is the best way to describe the artist known as Konfo. Konfo, born Rory Poplion, is a New Orleans native who grew up listening to artists such as Michael Jackson, Marc Anthony, Cash Money, 311, Lauren Hill, Maze, and Jay Z. His diverse musical background has helped shape his musical creativity. Rory Poplion began his music career in 2006 by starting a hip hop group called The Garage Band. The band performed at Tipitinas and other local venues. Rory later merged with a rock band called Echo Theory in 2007. Rory and Echo Theory formed an alternative group and called themselves Clouded Concepts. Clouded Concepts consisted of Brandon Howard as the bass guitarist, Panama as the drummer, and Rory as the lead singer. In 2008 the artist known as Rory of Clouded Concepts has now transformed into Konfo the artist. Konfo is short for Konfidenze (confidence), which is a name that best describes his personality as an artist and as a person. Konfo branched out to explore another genre; Hip Hop. He then decided to introduce himself to the Hip Hop community by dropping a mix tape called Quantum Leap in 2008. Konfo will have dropped 2 other mix tapes, Brainstorm and Year of the Wolf by 2009. Konfo also has two joint projects called Next Generation and Radiation Nation. In 2010 David Ancar, a longtime friend and business student attending the University of New Orleans, became his manager. The journey continues now with more eagerness and purpose. Since then, Konfo has been featured in many magazine articles. Arlene of Heat Magazine says "Konfo's flow is like none other (March 16, 2011)". The Times Picayune lists Konfo as one the top 3 artist alongside Lil Wayne and Master P for The Reader's Choice of most notable Rap/Hip Hop artist out of New Orleans. Konfo has had the opportunity to be listed as the opening act for two well-known artists; Corey Gunz and Currency. Konfo has performed at major venues such as The New Orleans Superdome, Howlin Wolf, Tipitinas, and The House of Blues. Although Konfo has embraced his fans in New Orleans as his own, he also has toured other states such as Winston Salem, North Carolina on 8/22/2010 and Baltimore, Maryland at Club One on 9/1/2010. Konfo also reaches air waves by receiving continuous play on local radio station, Q93, of his single Clouded Concepts. He also has a popular song called For You with Kara playing on 102.9, a local pop station. Konfo has released numerous creative visuals that are on popular websites such as World Star Hip Hop, Vlad, and Channel 4 local TV. These visuals have generated a large following. Konfo is currently working with engineer, Joshua Gaspard, on his upcoming CD, Clouded Concepts, which drops August 1st. Clouded Concepts will be a colorful mixture of Hip/Hop, R&B, and alternative songs which will be promoted as a free CD. This will be a hyped pretense to his album which will be released early 2012
 
1.What sparked your interest to begin rapping in 2006? Ive always been a fan of music ; as a kid I use to stay up late nights and watch "The Box" or watch TRL soon as i got home from school!
In 2006 one of my close friends  built his own studio in Slidell. I recorded my first verse there and after that I never stopped I knew it was meant for me to do music!

2. What have been your biggest struggles as an artist? Having a responsibility of funding all my projects, and not being labeled as just a "rapper" but an "Artist" 
I work extremely hard to distinguish myself and to give my story!

3. What motivates you to continue pursuing your career? I love the responses on peoples faces when they see me perform or when they hear a new song or see a video of mine! In 2011 i was listed in "The Times Picayune" alongside Lil Wayne and Master P and for a young kid from New Orleans,it was an amazing feeling! This year I will b on a major tour  titled the 
"URock Tour" which will feature Big Sean,Wale, and Jill Scott! New Orleans as a city motivates me to do more because i want to show the world were more than "The Murder Capital" and Home of "Mardi Gras", were very much cultured!

4. Who is your hip hop role model and why? Kanye is the person i look up the most in the hip hop game. It would b a dream to sign to G.O.O.D. MUSIC.  In my opinion hes the best performer and hes personal wit his fans. He was an a accident that could have taken his life,but he turned that to inspiration and made his dreams come true. Kanye shows the world is ok to b yourself!

5. What are some non industry related tid bits about you?

Spartacus is my favorite show
Mikimoto is my fave restaurant
I love basketball  i played for a state championship in high school for Brother Martin